New figures from Marketing Birmingham have revealed that the city enjoyed a record number of visitors in 2016 with numbers reaching 39 million. This has resulted in tourism revenue for Birmingham hitting an all-time high of £6.5 billion.
The number of visitors represent a 2.5% increase on 2015 and it is now estimated that the number of full-time jobs in the city supported by the tourism sector stands at 70,365.
The region has attracted increasing numbers of tourists from the US, India, Netherlands and China, with the latter generating the highest amount of expenditure per head.
The figures also demonstrate that 2016 was the most successful year in history for Birmingham’s hotels, with occupancy rates for 2016 peaking at 99% capacity and averaging at 75%.
CEO of Marketing Birmingham, Neil Rami said, "The strength of Birmingham's visitor economy is not only boosting the city's reputation as a leisure destination across the globe, it is also attracting further investment into the city's transport routes and infrastructure.”Read the full article here