Property News - Pucker up - Kissing boosts house prices 356% more than the national average

Posted on Friday, February 12, 2021

Research by lettings and estate agent, Barrows and Forrester, has revealed which Valentine’s Day road names are showing the love for homeowners with above-average sold prices.

Barrows and Forrester analysed property market data on sold prices over the last year, looking at a string of love-themed road names to see which was home to the highest values. 

The research shows there is one clear winner when it comes to choosing the ideal Valentine’s Day bricks and mortar partner. 

Roads with ‘Kissing’ in the name have seen an average sold price of £1.2m over the last year. Not only is this by far the highest of all VDay related road names, but it comes in at a huge 356% higher than the national average of £261,897. 

Cupid makes for the next best Valentine’s Day themed property purchase, with properties along roads with Cupid in the name going for £293,000 in the last year; 12% higher than the national average. 

Love and Sweet also reward faithful homeowners with above-average sold prices, both coming in 9% above average at £286,250 and £285,000 respectively. 

But it’s not all smooth sailing when it comes to love or property prices. 

Six of the loved themed road names analysed by Barrows and Forrester brought below-average sold prices to the table. 

The worst is ‘Heart’, with an average sold price of £184,000 coming in at -30% below the national average. Arrow (-16%), Rose (-12%), Gift (-5%), Flower (-5%) and Valentine (-1%) were also home to below-average sold prices.

Managing Director of Barrows and Forrester, James Forrester, commented:

“We’re certainly a nation obsessed with finding the best bricks and mortar partner but our efforts in the property market can often result in a love-hate relationship. While we all tend to love our homes, buying one can be far from smooth sailing and is enough to test anyone’s commitment.

There’s also no guarantee that a Valentine’s Day themed road name will show the love where higher sold prices are concerned, although a property purchase should always be done based on personality rather than for the money.

They do, however, say that sex sells. So perhaps developers are missing a trick and could boost property values with raunchier street names.” 

Valentines Road Name

Median Sold Price

Difference to the National Average































England and Wales



Sold prices sourced from Land Registry Price Paid Data (Jan-Dec 2020)

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